Latricia Friend, Owner and CEO of Household Management Services, joined NYPACE’s Fall 2024 Flagship Program with a clear vision: to scale her thriving luxury household management business while transitioning from being an owner/operator to a true CEO. NYPACE advisors provided her with tailored guidance and actionable tools to help her reach these goals.


One standout resource Latricia credits for her progress is the Pricing and HR Staffing Dashboard created with the help of her NYPACE team, which she describes as “an absolute game-changer for my business.” With its insights, Latricia hired her first W2 employee in January 2025—an essential step toward scaling her operations and building a sustainable business model.


The program’s impact didn’t stop there. At our annual fundraiser & celebration event, Latricia expanded her professional network by connecting with an NYPACE entrepreneur alum, Daniel at 3:5 Creatives. That conversation quickly turned into a partnership, with Latricia hiring his team to rebrand her business with a new logo and website. Reflecting on this experience, Latricia said, “Meeting Daniel and securing his expertise came at the perfect time. It’s exactly what I needed to elevate my brand.”


Latricia’s journey highlights the transformative power of NYPACE’s support. By equipping entrepreneurs with customized tools, strategic insights, and meaningful connections, NYPACE empowers business owners like Latricia to overcome challenges, achieve growth, and realize their full potential. Her story is a testament to the opportunities that arise when passion meets the right resources and guidance.


Visit Household Management Services, LLC at https://www.householdmanagementservices.com/